“A sense of place is a sense of pride, and our planned development here—appropriately named Jefferson Connector—will make our area the epicenter of an urban creative, residential, and small business mecca.”

The addition of unique small-space retail, small business incubation, residential living, hotel tourism, and parking, together in a premiere location, is the missing piece for an area that is simply aching to be developed into something worthwhile—a north-south and east-west connection of community. Enter JCMidtown.  

Jefferson Avenue is a major thoroughfare and a vital north-south connector in St. Louis, Missouri. The intersection of Jefferson Avenue and Locust Street sits between two sections of the city that boast hubs for creative companies and residential life, respectively—Midtown Alley and Downtown West. In Downtown West, you’ll find independent communities of residential condos and apartments exist, but with no real connection to other neighborhoods. Traveling down the street, lined with chain-link fences and unkempt parking lots, one experiences an uninspired and unbranded entrance to St. Louis’ high-density location of creative offices, Midtown Alley. Between them lies opportunity. Neither Downtown West nor Midtown Alley possess a retail center, a critical component that would bring an entire underserved area together with an inspired sense of brand identify and community.